Melissa Everett's Professional Site

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Archive for March 2012

Earned Media

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For the first time in my career, I’m getting press without sending out press releases.  This is exciting. Not in huge quantity, but from good sources.   Having taken a huge risk to orchestrate the 10% Challenge for energy conservation and civic participation – and gotten resolutions passed by 14 municipalities representing around 100,000 people – I was not surprised that this got some attention.  And so did I, apparently as the instigator.  Some good writing and dialogues at these links, anyway.

Ulster Magazine March 2012, “A Drink With Melissa Everett”

http://ulstermagazine.com/archive/032012/index.html 

Hudson Valley Magazine January 2012, Nine People to Watch in 2012

http://www.hvmag.com/Hudson-Valley-Magazine/January-2012/People-to-Watch-2012-Melissa-Everett-Ulster-County-Executive-Director-at-Sustainable-Hudson-Valley-Kingston-and-Rosendale-NY/

Poughkeepsie Journal’s Valley Voices coverage of the 10% Challenge, March 2012:

http://www.poughkeepsiejournal.com/article/20120226/NEWS04/302260028/10-percent-challenge-helps-start-green-habits-early?nclick_check=1

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Written by melissaeverett

March 16, 2012 at 2:56 am

Posted in Uncategorized